01.

OUR STORY

As Miniac took form...

We scrutinized the conditions preventing great creative ideas from becoming a reality across the industry. Rather than treating those constraints as fixed obstacles, we decided to change our perspective, and channel our relentless energy toward a new, unwonted solution. After all, that’s who we are.

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02.

OUR PRINCIPLES

We Are Production-Led

We’re wired for making, not just dreaming. We are adaptive and anti-fragile, not process heavy. We’re media agnostic, we embrace and engage different platforms/channels. We’re obsessed with real human stories, not just fiction. We’re naturally empathic, not just collaborative.

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03.

WHY WE EXIST

WE EXIST TO SERVICE, CELEBRATE AND CONNECT MORE MINIACS

Serve more marketers and agencies primed to unlock their inner Miniac.

Celebrate more Miniacs from the world around us through extraordinary storytelling.

Connect more Miniac creators by assembling masters of their craft to execute.

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Points of Difference Points of Difference Points of Difference Points of Difference Points of Difference

01

DNA

We're a team of directors, strategists, writers and producers.

02

Channel - First

We take a consumer and channel first approach.

03

Agility

Our process is anti-fragile.

04

Economics

We put more $ into making, less into overhead.