01. OUR STORY

IDEAS ARE WORTH NOTHING WITHOUT ACTION

Ideas. Everyone has them. Ideas that will “break through the clutter.” Big ideas that delight a board room. But the thing about ideas is they’re worthless unless they’re executed. And once they are, after months of toil and talk, most will be avoided.

That’s why Miniac was created.

Two restless creators - a Director (John) and a Producer (Stephen) - on a mission to make work that the world actually wants.

02. OUR PRINCIPLES

We Are Production-Led

We’re wired for making, not just dreaming. We are adaptive and anti-fragile, not process heavy. We’re media agnostic, we embrace and engage different platforms/channels. We’re obsessed with real human stories, not just fiction. We’re naturally empathic, not just collaborative.

03. WHY WE EXIST

WE EXIST TO SERVICE, CELEBRATE AND CONNECT MORE MINIACS

Serve more marketers and agencies primed to unlock their inner Miniac.

Celebrate more Miniacs from the world around us through extraordinary storytelling.

Connect more Miniac creators by assembling masters of their craft to execute.

Points of Difference Points of Difference Points of Difference Points of Difference Points of Difference

01 DNA

We're a team of directors, strategists, writers and producers.

02 Channel - First

We take a consumer and channel first approach.

03 Agility

Our process is anti-fragile.

04 Economics

We put more $ into making, less into overhead.