For lululemon’s summer seasonals, we helped capture the electric energy of sunshine and all day play.
Lululemon believes the summer season has always had an unmatched energy. But with the social state of the world in flux these last few years due to lockdowns, the sunshine was sure to hit just a little bit different this summer. People are bursting to get outside and move their bodies. Their calendars are buzzing with plans for recreation and rendezvous of all kinds.