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Adidas:
Primeblue
We helped adidas maintain its sustainability dominance with the launch of PRIMEBLUE UltraBOOST.
End Plastic Waste.
The largest sports brands are some of the largest plastic use offenders. In a race towards becoming carbon neutral by 2050, adidas launched PRIMEBLUE UltraBOOST, one of its best selling shoes by volume, made with Parley Ocean Plastic®. PRIMEBLUE was created to provide performance without compromise.
Miniac’s remit was to launch the shoe and increase perception of adidas as a leader in the fight against plastic. As well as create demand and sell-through of the brand’s broader set of sustainability products.
We elevated and told this story through CGI that helped us visualize the plastic-ending process in a way that real footage could never do. In the end, we told the story of how 11 million plastic bottles became one million shoes.
“Exciting and visceral…a solution that people can get excited about.”
– Forbes
