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Adidas:
Primeblue
With the launch of PRIMEBLUE, we helped adidas provoke the tide of change.
End Plastic Waste.
When it came to the health of our planet, adidas knew plastic was a big problem. Hell, everyone knew plastic was a big problem. But what they didn’t know was that adidas was set to lead the charge towards change. Made with Parley Ocean Plastic®, PRIMEBLUE was created to provide performance without compromise.
Miniac’s charge was to launch PRIMEBLUE to increase perception of adidas as a leader in the fight against plastic, creating demand and driving sell-through of the brand’s sustainability products.
We elevated and told this story through CGI that helped us visualize the plastic-ending process in a way that real footage could never do. In the end, we told the story of how 11 million plastic bottles became one million shoes.
“Exciting and visceral…a solution that people can get excited about.”
– Forbes
