With the launch of PRIMEBLUE, we helped adidas provoke the tide of change.
End Plastic Waste.
When it came to the health of our planet, adidas knew plastic was a big problem. Hell, everyone knew plastic was a big problem. But what they didn’t know was that adidas was set to lead the charge towards change. Made with Parley Ocean Plastic®, PRIMEBLUE was created to provide performance without compromise.
Miniac’s charge was to launch PRIMEBLUE to increase perception of adidas as a leader in the fight against plastic, creating demand and driving sell-through of the brand’s sustainability products.