AdidasLoop
Filter
- All
- 9 x 16
- 9x16
- Adidas
- Aldo
- Amazon Music
- Amazon Ring
- BMW
- Brighthouse Financial
- Capgemini
- Chevrolet
- Gatorade
- Liquid Death
- Longchamp
- Lululemon
- Marriott
- Mirror
- Monster Energy
- Novo Amor
- SF Moma
- Stella Artois
- Stud Country
- Weary Love
- Xbox

Adidas:
Speedfactory
We helped show how athlete data and local manufacturers can come together to revolutionize customization.
With SPEEDFACTORY, adidas rethinks, well, everything.

adidas [SPEEDFACTORY] was created to be an open source engine for creativity and imagination. adidas asked Miniac to showcase how [SPEEDFACTORY] brings athlete data, customized products and local manufacturing together into world-class products.
The charge was to build brand credentials as the innovation leader in the sports industry while creating awareness of the potential of [SPEEDFACTORY] as the enabler for unlimited creativity and ultimate customization.

Just as [SPEEDFACTORY] is always in progress, so was our campaign, growing in concept and execution with each city in our six-city launch. In the end, it created an ever evolving body of work influenced by our creators’ personal data, a testament to the potential of open source creativity.


