With SPEEDFACTORY, adidas rethinks, well, everything.
adidas [SPEEDFACTORY] was created to be an open source engine for creativity and imagination. adidas asked Miniac to showcase how [SPEEDFACTORY] brings athlete data, customized products and local manufacturing together into world-class products.
The charge was to build brand credentials as the innovation leader in the sports industry while creating awareness of the potential of [SPEEDFACTORY] as the enabler for unlimited creativity and ultimate customization.
Just as [SPEEDFACTORY] is always in progress, so was our campaign, growing in concept and execution with each city in our six-city launch. In the end, it created an ever evolving body of work influenced by our creators’ personal data, a testament to the potential of open source creativity.