Chevy teamed up with Miniac to show the softer side of technology.
Case Study Film
To showcase the unique features of the Chevy Equinox, we leaned into human moments.
The safety features and tech-forward design within the new Chevy Equinox was practically magic. But with most automotive advertising following the same tech-centric approach, we took a different approach, leaning into the emotion of human moments to stand out.
In a series of films, we recreated relatable family moments in unexpected ways to target young and growing families across Asia, South America and Mexico.