The Opportunity:
There are 2b gamers but only 200mm on consoles. Game Pass let’s you play its games on any device so you are not limited to your console.
Xbox Cloud Gaming means endless play across devices. Whether you’re on console, iPhone, Android, Mac/PC — or all of the above — cloud gaming means you can have the same Xbox experience across devices. It’s console-quality gaming anytime, anywhere. For some, a smartphone becomes a gateway to Xbox experiences for the the first time. For others, it’s just another way to play that makes the Xbox experience more accessible. In any case, it’s a paradigm shift and a global phenomenon that welcomes more gamers to the Xbox ecosystem than ever before. For gamers, this is your “console in the cloud.”
The film showcased the cloud gaming experience on a global scale as we spend time with a group of friends — real gamers playing and chatting together, having the “Xbox console experience” on a variety of devices in key regions around the world.