Mirror:
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For Mirror, this wasn’t just a product launch — but the start of a movement.

Mirror came to Miniac at a pivotal moment in their trajectory, needing to cement their premium position in the market as their success was inspiring copycat products and brands to appear.

Our creative made clear that Mirror was ushering in the future of fitness, and it was doing so right in the heart of our homes — all in the space of a yoga mat.

The integrated campaign took the shape of every format that Mirror customers see in the world — TVC, print, OOH and social. And in the end, the campaign broke a sweat, helping increase sales 10x in the year that followed. And the year after that? Mirror sold its technology to Lululemon for $500 million.

“Lululemon is using Mirror to train for the future.”

– Ad Age